The Made for More culture is our collective values and vision to have a business that is safe, enjoyable and productive. WesTrac’s cultural transformation means re-evaluating the values and behaviours that bolster our success as a business and build reputation. After consultation with team members from all areas of our business, we launched SPARC values – a set of values that apply to every team member, every day.
SPARC is an acronym for safe, pride, accountable, respect, and customer. Having an agreed set of values has allowed us to set clear expectations, which in turn allows us to have fair conversations when those expectations aren't met and celebrations when expectations are exceeded.
The foundations of the culture at WesTrac are our SPARC values which reflect our brand and business, whilst supporting of our future direction and vision.
We refer to our values as SPARC:
Ricky Reynolds is a WesTrac Apprentice and an avid photographer who takes pride in his work and business. He demonstrates pride using his prowess behind the camera and has since amassed a sizable following on Instagram as @yellow_apprentice. Follow him for some amazing shots!
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