This story was produced by Awesome Earthmovers and originally published as an interview case study in Awesome Earthmovers Issue 24. It has been re-published here by WesTrac in Feb 2025.
Founded more than 65 years ago, JK Williams is a company that has a rich family history and a strong heritage of quality, stability and innovative leadership with a solid reputation for a job well done.
Those are the same values and qualities that have been the driving force behind the success and growth of WesTrac NSW/ACT who, for more than 20 years, have been providing customers like JK Williams world-class equipment, service and support across New South Wales and the Australian Capital Territory.
Since becoming the region’s official Cat dealer in 2004, WesTrac has delivered more than 16,500 Cat machines, with its team of 50 in those early days rapidly growing to more than 500 in just over a two-month period. Today, WesTrac NSW/ACT has 18 branches, six Click and Collect lockers and more than 1,500 dedicated team members, providing support and service to more than 6,500 customers each year.
One of those customers is JK Williams who operate an extensive fleet of heavy equipment, including excavators from one tonne to 70 tonne, compactors, scrapers, graders, dump trucks and rollers, much of it bearing the famous Cat logo.
“We’ve come a long way since 2004,” says WesTrac Chief Executive Adrian Howard, “and our goal is to stay at the forefront of technology and innovation to ensure our customers continue to succeed from owning and operating Cat equipment.”
He adds that WesTrac is committed to delivering world class service and support to customers by ensuring that owning and operating Cat equipment is safe, easy and profitable – and that’s exactly what JK Williams has experienced from the very beginning of its partnership with WesTrac and Caterpillar.