WesTrac takes purple approach for women in mining
12 June 2020
With our huge inventory of new, used and rental equipment, WesTrac has the right machine for the job.
A Cat grader with a difference is on its way from Caterpillar dealer WesTrac’s Port Hedland workshop to a Pilbara mine site.
Unlike the typical yellow Cat equipment in use across Australia’s mining sector, this is likely to be the only purple grader operating anywhere in Australia.
The eye-catching finish was applied as part of a machine rebuild by WesTrac and is designed to promote recognition of the Women in Mining in the Pilbara (WiMitP) group.
WesTrac Area Manager Jason Hill said while the team had painted equipment in various colours including blue, green, pink and black before, it was the first time he’d come across a request for purple.
“It’s not a shade we have on hand as part of the standard Cat colour range, so to meet the brief we engaged one of our key customers and local suppliers that regularly assists us with equipment painting” Jason said.
“No doubt it will turn some heads when it makes the journey back to site this week and that’s exactly the purpose – to generate recognition and attention for the big number of women working in the mining sector across the Pilbara region.”
Jason said the rebuild was also a great example of mining companies providing work opportunities to support the local communities in which they operate.
“While these sorts of full rebuilds have traditionally been carried out at WesTrac’s Perth workshop, the company also has Caterpillar trained technicians and fully equipped facilities within its extensive regional network around the State, and mining operators’ willingness to utilise these local workshops is boosting regional employment opportunities,” he said.
“The unusual colour finish has allowed WesTrac to further extend that use of local business as well.”
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WesTrac Media Contact
Spoke
Marissa Taddeo
marissa@hellospoke.com.au
0401 019 885
Emily Evans
emily@hellospoke.com.au
0401 337 959
About WesTrac
As one of the largest authorised Cat equipment dealers in the world, WesTrac provides customers with a wide range of mining and construction equipment as well as comprehensive whole-of-life management solutions designed to make owning and operating equipment as easy, profitable and safe as possible. With more than 4,500 staff, WesTrac is focused on long-term customer relationships and a dedication to customer service, safety, quality and the environment.
To achieve this, we commit to building better together through collaboration and collective action. Helping customers achieve their own ESG objectives to reduce emissions through product advancements and technology solutions. This shared goal of a sustainable future for all is why we are focused on Responsibility, Advancement, Community, Inclusivity, Development and Solutions, as a means to deliver long-term positive success for the environment, customers, team members, stakeholders and the wider community.
Community development and support is an important part of the WesTrac philosophy, and we are proud to support local activities, events and charities in the regions we are based. As part of Seven Group Holdings Ltd, WesTrac also has strong alliances with other leading Australian businesses, including Seven West Media, Coates Hire and SITECH.