working with westrac
Callum said crucial to Avalon’s success was its strong relationship with local Cat dealer WesTrac, particularly its customer support and new machine sales manager Greg Pike.
“Avalon Group has built a strong relationship with the WesTrac business over the years, allowing us develop our company as we grow,” he said.
“This ensures we can support a growing fleet and also that we have the latest tools and access to manage them to the highest standards."
“Greg is the ultimate one-man show. From the initial sale to the everyday operation, he is involved in some way shape or form. His technical knowledge and years of experience makes our life easy knowing that one phone call or email will get immediate action or advice."
“Our clients are always looking at us to provide a quality service. To do this we need to make sure we have the latest technology for not only quality but also reliability. Knowing that Cat parts and service is readily available is key to us delivering this service."
“Having access to breakdown and service parts anywhere in WA is critical. As we know breakdowns happen and downtime not only costs us but also our clients."
“Reduced downtime due to availability of parts and labour from WesTrac really helps Avalon Group keep strong relationships."
“Our expectations with WesTrac is to have our graders delivered on time, which they always have been, and the reliability of the workshops that they’ve got around WA that ensures our graders keep rolling and that it has the parts in stock for us to maintain reliability on our projects at all times.”
Fluid sampling proves crucial for Avalon
Callum also valued the constant updates provided by Greg on not only upgrades but also access to dealer programs that can offer savings to operations.
“Some of the services offered to us by WesTrac, such as undercarriage inspections, oil sampling, are key to a successful and cost-effective operation."
Avalon also utilises the Cat® S•O•S™ Services Program; which involves a routine check-up for oil, coolant and fuel and delivers insights to prevent unexpected failures and unplanned downtime. For Avalon, the results “have been fantastic,” Callum said.
Long-term relationship is a strong foundation
The relationship between Callum and Greg harkens back to 2014, when Callum was working in his father’s business, and the company bought a new Cat 246D skid steer.
“In 2016, after forming Avalon, Callum bought a used 140, eventually working his way up to a new 140 for a long term job in the south of WA,” Greg said.
“Before the purchase, Cal had been using a used roller that he didn’t need, and we were able to make things easy for him by trading this so he could get into his first new machine with little fuss. From there, we just kept working together."
“Avalon started with 140 graders and moved to the 150 grader when it came out. Since then, we have upgraded the 140 to have similar specs to the 150 but at a lower price point."
“The new 140 grader that Avalon bought is exceptional value for money.”
Greg said. WesTrac was also happy to add modifications as needed.
“I make that process as simple as possible for Cal. I know he expects me to know what he likes, and what he doesn’t like."
“As you can see, this new 140 grader is a little bit different to every other 140 grader out there; we just did what he wanted and kept it simple for him."
“We had a specific build list with the latest grader, for example upgrades with blade lift accumulators and the addition of the company’s trademark black rims,” he said.
“Everyone is busy and time is valuable. The most important factor for us is to make the purchase to delivery as easy as possible for Avalon.”