Baseplate

Our baseplate is an important part of the WesTrac brand identity. It is a geometric standard design that must remain consistent on all applicable customer-facing assets. It appears at the bottom of large-form visual assets, documents and some campaign pages.

The baseplate must include:

• Logo
• Tagline
• Contact Information (either generic or promotion-based)
• Disclaimer (where applicable)

Baseplate Structure

Our baseplate is structured with the following rules:

• Background colour is 8% black
• Disclaimer text is 80% black
• Colour logo must be used with white keyline must be used
• Tagline must be used in bold
• Contact details must be added, not bold

Baseplate Purpose

• To provide consistency across all of our customer-facing documents and assets.
• To provide the customer with contact information and related terms.

Baseplate Request

Only authorised employees, vendors and suppliers will be given authority to create a WesTrac baseplate or be given an existing baseplate that is already in circulation. To request access a baseplate, use the form below.