With our huge inventory of new, used and rental equipment, WesTrac has the right machine for the job.
Cat Parts
Keep your operation working around the clock by making WesTrac your partner in parts. With over 75,000 product lines stocked in our warehouses, ready-to-go, we won't let you down.
WesTrac Services
With us in your corner, you won't just be hitting targets and meeting deadlines, you'll be achieving a higher standard of work, winning more business and delivering more value to your customers.
Technology Solutions
In today's world, you either harness technology or get left behind. Technology is what'll tip the scales to give your business an edge over your competitors.
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building better together
Our tagline is “BUILDING BETTER TOGETHER”. It’s how we position ourselves and functions as a distilled version of our brand promise.
Tagline Meaning
Our tagline relates to a shared commitment to building a sustainable future for all; by emphasising collaboration and collective action. We strive for meaningful change, seeking and implementing ways to minimise our environmental impact while setting a new standard for our industry through ground-breaking solutions and transformative ideas.
Tagline Usage
BUILDING BETTER TOGETHER is a communication tool that can be used on customer-facing, above-the-line, tangible assets designed to promote WesTrac’s products, services and technologies. It is mostly used in the footer of assets. Examples of this include poster advertisements and this website. It can be used in isolation or nearby the WesTrac Cat logo (provided the clearspace rule is met).
The tagline can be integrated into marketing copy and headlines, i.e. BUILDING BETTER TOGETHER WITH WESTRAC or WE'RE ALWAYS BUILDING BETTER TOGETHER
The tagline is also often used in social media as a hashtag: #BUILDINGBETTERTOGETHER
Tagline Design
- If the tagline is integrated into marketing copy and headlines, it can be the same colour as the copy/headline.
- If the tagline is isolated, it must be black or white, depending on the background
Tagline Usage Alongside Sustainability Leaf Icon
- The tagline is commonly used alongside a 'Leaf' sustainability icon that we created to help our customers identify the sustainable solutions WesTrac has available. This is shown in the video below.
- The tagline can only be used with the leaf next to it, if you are using the tagline on marketing materials that relate directly to one of WesTrac's sustainable solutions.
- If you are using the tagline on marketing materials that do not relate to sustainability, you are not permitted to use the leaf icon.
- Read more about this icon on our Sustainability page